Ad Analysis Assignment

I've posted today's slides on Blackboard that deal with Wednesday's Ad Analysis assignment and the Radio as a Medium slides. The Ad Analysis is pretty straightforward if you just follow the format below:

1. Description:
–The medium of the ad (TV, print, radio, web...)
–The source of the ad (the TV station, or magazine, for example)
–All the elements that help tell the story of the ad
•Music (happy, sad, vocal, instrumental, genre….)
•Visual images (what objects, what style, colors…)
•Text (including fonts, size, location, information…)

2. Analysis
–Why is it constructed the way it is (how does the design of the ad help persuade the audience)
–Who is the targeted audience
–What is the argumentation form
•Logos (logical argument providing evidence)
•Ethos (persuasion based on someone’s reputation)
•Pathos (persuasion based on an emotional appeal)

3. Evaluation
–How well do you think the advertisement worked?
–Is the argument persuasive?
–What were the specific strengths of the ad?
–What could be improved?